We make one product, a trade-native AI operations layer, for a specific kind of shop, solar installers between $500K and $20M in annual revenue. The whole company is organized around doing that well.
The tax credit expired December 31, 2025. Section 25D is done. The industry that ran on 30% incentive reality is now running on something else, real discipline, real follow-up, real customer trust, real O&M service revenue from 5 million aging systems.
Most CRMs are built for 3-to-5-stage sales. Solar is 8-to-12 stages across 60 to 180 days. The CRMs that do exist for solar (Sunbase, Shape, JobNimbus, SurgePV) solve the data layer. None of them answer the phone at 8pm or run the 30-day follow-up call when your rep is on vacation.
That gap is what we solve. Not by replacing your CRM but by operating alongside it.
Generic AI receptionists, Smith.ai, Ruby, Answer Connect, are horizontal products with a "solar" landing page. The actual AI doesn't know the difference between a site survey and a PTO visit. It routes everything the same. It uses the same qualification script it uses for dentists and e-commerce stores.
That's not enough anymore. A homeowner asking about AVL-compatible procurement, or a C&I prospect asking about Section 48E domestic-content rules, needs an answer from someone who understands solar. Our AI handles these natively because we built it around the solar sales cycle from day one.
CRMs are system-of-record tools. They store data, they visualize pipelines, they remind reps to follow up. They don't actually do the follow-up. A $30,000 lead that stalled 47 days after the proposal was sent doesn't care that your CRM correctly tagged it "at-risk."
We're the doing layer. Sunbase tracks your pipeline; we work your pipeline. Shape visualizes your lead-to-install funnel; we move leads through it. The two are complementary, not competitive, most of our customers run both.
Flat monthly fee. Three tiers. Month-to-month, no contract. Free prototype. No per-call, no per-minute, no overage.
Boring. Deliberately. The entire category we compete with charges by volume, which is backwards, charging customers more exactly when volume surges (storms, grid failures, ad campaigns) creates the wrong incentive on both sides.
We'd rather have a customer who stays five years at flat pricing than one who overages their way out in six months.
If you do one residential install a month, this is overkill. If you're a national TPO with thousands of reps and a dedicated AI team, this is probably too hands-on, we're opinionated about prototypes, and your procurement cycle will outlast the time it takes us to build.
We fit best with shops doing 20 to 200 installs a year, a sales team of 2 to 25, and the operational maturity to know exactly where leads are falling through.
Twelve hours. No card. Tested on your own calls.